Toxic Soup

Toxic Soup needed a character and theme for their new hot sauce brand. Looking at the competition, we knew simplicity would stand out on the shelf, with that in mind we set to work creating ideas for the character. We locked in a simple retro, atomic age style influenced by 1970's Japanese Manga. Once the identity was finalised we created packaging, launch promotional materials, POS and online advertising.

• Category: Branding & Marketing
• Design Type: Identity Design
• Client: Toxic Soup
• Location: USA